My vision is to better the entrepreneurial brands of the world, by adopting an attitude of excellence & authenticity. I passionately believe that truth & meaning is the only way to thrive. 

I’m one-part creative, one-part strategist & all-parts passionate about making brands extraordinary. I love the countryside, wine & stories. Fan of toasted marshmallows & lover of the Chanel brand (one of the most fantastic personal brand legacies).

I’ve built brands for FTSE 100 blue chips & for individual entrepreneurs in various corners of the world. I’ve got a First Class Degree in Business & Marketing, I’m CIM trained in branding, customer experience & I’ve completed training in Colour Psychology as well as various other courses & mentorships in different elements of branding & storytelling.

But more than my technical credibility in the field, I’m a strong believer in continuous learning, reading, questioning, listening, feeling, enjoying & absorbing. Some of our best creative moments come from taking a step back & noticing small details, emotions & energies around us. I truly believe extraordinary brands have the power to excite, delight & impact people. 




I grew up part of my family business - I was working in the shop, doing leaflet drops & party to commercial conversations at a very young age. We used to joke that the business had a seat at the dining table, because it was such a huge part of our lives.

My parents did then what we today call ‘hustling’ & they did it for 30 years. It’s this that drives me everyday as The Brandologist to better the entrepreneurial brands of the world.

After many years in brand & marketing SMEs, a decade in corporate & now several years freelancing, I’ve honed my strengths to help entrepreneurs shine brightly in their brands, attracting more of the work they want.