THE HEART HEALER
Brand Identity Creation
Sue Bolton is The Heart Healer, helping women in toxic relationships to re-find themselves & their sense of self worth. Using crystals, oils & coaching, Sue takes a holistic approach to healing that’s gentle yet effective.
Kindness, courage & compassion all live in our hearts. Courage itself derives from the word ‘cor’ which is Latin for heart. So we wanted to create a brand that showed a courageous heart, fierce & wild – but in a way that emphasises Sue’s core strengths as an intuitive listener.
Sue also brings experience to the table, having designed her coaching programme on the back of her own experiences: everything she does comes from a place of authenticity & real-ness.
The brand is the summer side of autumn. Coupling authenticity with flowing intuition. We also wanted to weave in the ethos of Courage, so show this through what is essentially a rebellion: The ocean is wild & free, building up & out of the heart, as a depiction of true inner courage.
The main heart illustration was drawn by hand, by Jayne – our exceptionally talented artist & designer. She drew this several times over in order to perfect the fall of the waves & the balance between strength & softness. The supporting elements are also all illustrated by hand, which gives a truly unique, artisan finish.
Colours, typography & patterning intentionally designed for Sue to appeal on an instinctive & emotional level with her clients, building that all-important trust from early on as they embark on a journey of self-discovery with her. Before a single line of copy is read, potential clients are forming an opinion of your brand so it’s important for The Heart Healer to capture the true essence of the brand & woman behind it in visuals & colour, in order to move people on tp read more about the services.