Elm and Bloom IVF Coaching

brand strategy | visual identity | Website design consulting

Sarah Elmer is the fabulous woman behind Elm and Bloom. She supports men and women who have reached the end of their fertility and IVF journey and may have not had the result they were hoping for. Or perhaps they were ‘successful’ but need support in the processing and recovery from their IVF experiences.

As a start-up brand, Sarah approached me to help her clarify her proposition and market, as well as gently unravel her own dreams and goals for her new coaching services, before bringing it all to life visually. My role as The Brandologist is to write the strategy, set the creative direction and colour psychology themes, then oversee the full creative project working with other freelancers.

Designer = Becky at Becky Lord Design