OLD FARM COTTAGE
brand strategy | visual identity | photoshoot | videography | website design
Old Farm Cottage is a restful, warm brand, brimming with unfussy quality & thoughtful, personal touches. It’s founder, Lisa, has poured her heart & soul into creating more than just a getaway for cottage guests. She’s believes in crafting individual experiences that make memories - that the cottage is a special place to enjoy simple pleasures, like sitting side-by-side & taking the time to just be.
The brand identity communicates understated luxury, restfulness, closeness to nature & traditional, simple pleasures, with Lisa's love & attention to detail running through its core.
My role in the project has been wonderful, because I got to fully immerse in it. From defining the strategy 18 months ago (while it was still a building site!) to refining it a year later, putting the creative team together, creatively directing the visual identity, the website, the photoshoot & the brand video.
Huge, huge thanks to the extraordinary creative 'virtual team':
branding & web designer: Script & Vine
Photographer: Cooper Photography
Videographer Chestnut Productions.
And of course to Lisa of Old Farm Cottage for being the most patient, discerning & all-round super woman client
See the full website at https://www.oldfarmcottage.co.uk/
You can also watch the full brand video here.
Words From Lisa
“Before my new brand I used to hesitate about getting my message out there. It all felt cobbled together. Messy. A bit ad hoc and inconsistent. It wasn't the impression I wanted to give and it certainly wasn't a true reflection of the experience people got when they booked a break at Old Farm Cottage. I held off shouting about my new business on social media, on flyers or to potential collaborators because I wasn't proud of the way it came across. Since launching my new brand identity, I enjoy getting the message out there. I'm attracting perfect-fit guests rather than searching for them. My direct bookings have increased and commission payments have reduced. This means I can offer guests a more favourable rate when they book with me directly and start thinking about getting some help with all the laundry. I'm also being approached by collaborators and for PR opportunities. Aside from improving my online presence visually, aesthetically, investing in branding was also a really smart commercial move.”